PLAYBOOK

SEO for developers who ship

Sharp, opinionated writing on SEO, AEO, and GEO. No generic best-practice listicles — specific, technical, well-argued.

Getting StartedAEOGEOMCPAgentsAugust 4, 2026·12 min read

Your First Day with Yeet: Dashboard, GA4, and Agents

Connect GSC + Analytics, ship one card, wire Cursor/Claude/Codex/OpenClaw/Hermes — a walkthrough for humans and agents.

Yeet uses Search Console and GA4 together. Here is exactly what to do on day one from the dashboard or from your coding agent.

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Programmatic SEOSaaS StrategyAEOGrowthMarch 24, 2026·4 min read

What is Programmatic SEO? The 2026 Strategy for B2B SaaS

It's no longer just generating thousands of pages. It's structured data and entity-led strategy.

In 2026, programmatic SEO has evolved. Here is the modern strategy for B2B SaaS to capture high-intent long-tail traffic and AI citations.

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ComparisonAhrefsSEO ToolsMarch 25, 2026·6 min read

Yeet SEO vs Ahrefs: The Honest Comparison for 2026

When you need an autonomous SEO agent vs a manual research suite

Ahrefs is the gold standard for SEO research. But it's a dashboard you stare at, not an agent that acts. Here's when each tool makes sense.

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ComparisonSurfer SEOContent OptimizationMarch 25, 2026·5 min read

Yeet SEO vs Surfer SEO: Content Optimization Compared

Both optimize content for search. One gives you a score. The other fixes your site.

Surfer SEO scores your content against competitors. Yeet SEO does that too, plus generates the content, submits it for indexing, and monitors it in AI answer engines.

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ComparisonFraseAI ContentContent IntelligenceMarch 25, 2026·5 min read

Yeet SEO vs Frase: AI Content Tools Head-to-Head

Frase pioneered AI content briefs. Here's how it compares to the full-stack approach.

Frase built the playbook for SERP-driven content briefs. Yeet SEO took that playbook and added autonomous optimization, indexing, rank tracking, and AEO.

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ComparisonSEMrushSEO SuiteMarch 25, 2026·5 min read

Yeet SEO vs SEMrush: Full Suite vs AI-Native Platform

SEMrush does everything. Yeet SEO does it autonomously.

SEMrush is the Swiss Army knife of digital marketing. But with 50+ tools comes complexity and cost. Here's where a focused, AI-native approach wins.

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Programmatic SEOGrowthSaaSMarch 23, 2026·5 min read

The Math Behind the Moat: Why Programmatic SEO is Replacing the 10x Content Strategy in 2026

Why Programmatic SEO is Replacing the 10x Content Strategy in 2026

The new growth moat isn't writing one massive post for a head term. It's using Programmatic SEO (pSEO) to algorithmically generate thousands of highly specific, localized, or long-tail pages.

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AEOAI SearchStructured DataMarch 15, 2026·6 min read

What is AEO? Answer Engine Optimization for Developers

How to get cited by ChatGPT, Perplexity, and Google AI Overviews

AEO is how you get cited by ChatGPT, Perplexity, and Google AI Overviews — not just ranked on Google. Here's what it actually means and how to do it.

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IndexingGoogle Search ConsoleDeveloper ToolsMarch 15, 2026·5 min read

How to Get Your Pages Indexed by Google Fast

Stop waiting. Start controlling the process — from your terminal.

Google doesn't index your pages the moment you publish them. Here's how to stop waiting and start controlling the process — from the terminal.

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Programmatic SEOLong-tailNext.jsMarch 15, 2026·7 min read

Programmatic SEO: The Developer's Guide

How to generate thousands of targeted pages without building a slop machine

Programmatic SEO means generating hundreds of targeted pages from data instead of writing them one by one. Done right, it's a compounding traffic machine. Done wrong, it's a Google penalty waiting to happen.

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Programmatic SEOTraditional SEOOrganic GrowthContent StrategyLong-TailMarch 19, 2026·7 min read

Programmatic SEO vs Traditional SEO: The Math Behind Scaling Organic Growth

How to combine both approaches for compounding organic growth

Organic search is a math problem. Traditional SEO tries to solve it with artisanal effort; programmatic SEO solves it with engineering. Here's how to combine them for compounding growth.

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Programmatic SEOStrategyAEOGrowthMarch 30, 2026·5 min read

Programmatic SEO: Scaling From 1 to 100,000 Landing Pages in 2026

In the 2026 landscape of hyper-specialized search, if you aren't automating your page generation, you aren't just moving slower; you're handing over entire search verticals to your competitors.

Traditional SEO is a craft. Programmatic SEO is an assembly line. Here is how to build a scalable infrastructure for 100,000 landing pages.

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Start HereSEO BasicsJuly 12, 2026·4 min read

SEO, Explained Like You're New Here

What search engines actually do, and why a real, working website can still be invisible.

What crawling, indexing, and ranking actually mean, and why a real website can still be invisible to Google. Start here before anything else.

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Start HereIndexingGoogle Search ConsoleJuly 12, 2026·5 min read

How to Get Your Site on Google (the 10-Minute Version)

Sign in, connect Search Console, and get your pages submitted — with an honest look at what's free.

Sign in, connect Search Console, and get your pages submitted to Google in about ten minutes — plus an honest look at the free tier's limits.

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Start HereAI SearchAEOJuly 12, 2026·4 min read

Will ChatGPT Recommend Your Website? AI Visibility for Beginners

Why citations matter, what llms.txt is, and how to find out if AI assistants even know you exist.

Why people ask ChatGPT instead of Googling, what an AI citation is, what llms.txt does, and how to find out if AI assistants even know you exist.

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Start HereReportsJuly 12, 2026·4 min read

Run Your First SEO Check (and Actually Understand the Report)

A plain-English walkthrough of found, did, awaiting approval, and verified since last.

A plain-English walkthrough of the four sections in yeet's SEO report: found, did, awaiting approval, and verified since last.

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Start HereAutomationOptimization CardsJuly 12, 2026·5 min read

Optimization Cards: Your SEO To-Do List That Does Itself

What a card is, how it moves from found to confirmed, and what auto-apply actually means.

What an optimization card actually is, how it moves from found to confirmed, and what auto-apply and Copy fix prompt really do.

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PractitionerAutomationWorkflowsJuly 12, 2026·5 min read

From Suggestions to Self-Driving: yeet's Four Autonomy Modes

A plain-language breakdown of read_only, propose_only, auto_apply_safe, and auto_apply_aggressive — plus the auto-merge switch that sits on top of all of them.

yeet's autonomy mode and its auto-merge switch are two separate dials. Here's what each of the four modes actually does, how the safety rails on auto-merge work, and a decision table for picking a mode by risk appetite.

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PractitionerAI SEOTechnical SEOJuly 12, 2026·5 min read

llms.txt: The 20-Minute Job That Makes AI Assistants Notice You

What llms.txt is, what belongs in it, where it lives by framework, and how yeet detects a citation gap, ships the fix, and verifies it landed.

llms.txt is a low-effort, emerging convention for telling AI assistants what your site actually has. Here's what to put in it, where it goes by framework, and how yeet catches a citation gap and ships the fix automatically.

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PractitionerWorkflowsRankingsJuly 12, 2026·5 min read

The Weekly SEO Workflow yeet Runs So You Don't Have To

Inside the watcher system: what each check finds, how often it runs, what's free versus paid data, and how a finding turns into a fix.

Search Console, rank drops, backlink loss, competitor moves, People-Also-Ask gaps, AI citations — here's the full watcher schedule yeet runs in the background, and how findings become cards.

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PractitionerVerificationWorkflowsJuly 12, 2026·5 min read

Trust, but Verify: How yeet Proves Your SEO Fixes Actually Worked

The five-stage card lifecycle, why waiting periods exist per fix type, regression detection, and the ledger that makes yeet's confidence smarter over time.

Applying a fix isn't the same as proving it worked. Here's yeet's card lifecycle from active to verified, why it waits before declaring success, and how every outcome feeds back into future confidence scoring.

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PractitionerPricingJuly 12, 2026·5 min read

Action Credits, Explained: Budgeting an SEO Agent

Why yeet charges for actions instead of seats, what each action costs, and a worked month for a 3-site Pro user.

Checks, investigations, auto-apply PRs, and hands-off verified fixes each cost a different number of credits. Here's the full price list, what's free, and a worked example month to budget against.

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Agent-NativeMCPSetupClaude CodeJuly 12, 2026·6 min read

Wire yeet into Claude or Cursor in 5 Minutes (MCP Setup)

Get an API key, paste one config block, and hand your agent 106 SEO tools it can call directly.

How to connect Claude Code, Claude Desktop, or Cursor to the yeet-seo MCP server: getting a yseo_ key, the exact config block, transport options, and the three tools to call first.

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Agent-NativeAPIAutomationWebhooksJuly 12, 2026·7 min read

One Call to Run Your Whole SEO Operation: the check API

POST /api/v1/check kicks off indexing, verification, AEO tracking, and deep investigation in one shot — here's the exact shape.

The full request/response shape of POST /api/v1/check, the found/did/awaiting_approval/verified_since_last report structure, 402 handling, and the check.started/completed webhooks.

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Agent-NativeGitHubAutomationAutonomyJuly 12, 2026·7 min read

PRs While You Sleep: Auto-Apply and Tiered Auto-Merge Internals

How a card becomes a branch, a branch becomes a PR, and — under six gates — a PR becomes a merge, with no one watching.

URL-to-file mapping heuristics, what each fix subcategory actually edits, yeet-seo/fix-{id}-{subcategory} branch naming, and the six verbatim gates a PR must clear to self-merge.

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Agent-NativeDataConfidence ScoringAnalyticsJuly 12, 2026·6 min read

The fix_outcomes Ledger: SEO Decisions Backed by Verified History

Every fix yeet ever closed out gets a permanent record — and every new fix consults it before it's allowed a confidence score.

Inside the fix_outcomes ledger: what gets written per terminal card, the GET /api/v1/outcomes and get_outcome_stats shapes, how the investigator consults outcome_priors, and how an agent should gate decisions on verified_rate.

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Agent-NativeCI/CDAutomationWorkflowsJuly 12, 2026·8 min read

Building Agentic SEO Workflows: Idempotency, Budgets, and CI

Five patterns for running yeet unattended — retries that don't duplicate, budgets that don't blow out, and a worked weekly automation end to end.

Idempotency keys on mutating calls, nightly CI check patterns, deploy hooks, the credit cost table for checks/investigations/PRs/verified fixes, webhook events, and a full worked weekly Claude Code automation.

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Agent-NativeMCPSkillsOnboardingAugust 4, 2026·5 min read

The yeet Skill Menu: What to Say After MCP Connect

onboard → scan → index → aeo → optimize → create → seo_report — SEO, AEO, and GEO as equal pillars.

After wiring yeet MCP into OpenClaw, Hermes, Claude, or Cursor, agents should call help and offer a clear skill menu. Here's the vocabulary and the continuous-optimize loop.

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