PLAYBOOK

SEO for developers who ship

Sharp, opinionated writing on SEO, AEO, and GEO. No generic best-practice listicles — specific, technical, well-argued.

Programmatic SEOStrategyAEOGrowthMarch 30, 2026·5 min read

Programmatic SEO: Scaling From 1 to 100,000 Landing Pages in 2026

In the 2026 landscape of hyper-specialized search, if you aren't automating your page generation, you aren't just moving slower; you're handing over entire search verticals to your competitors.

Traditional SEO is a craft. Programmatic SEO is an assembly line. Here is how to build a scalable infrastructure for 100,000 landing pages.

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ComparisonAhrefsSEO ToolsMarch 25, 2026·6 min read

Yeet SEO vs Ahrefs: The Honest Comparison for 2026

When you need an autonomous SEO agent vs a manual research suite

Ahrefs is the gold standard for SEO research. But it's a dashboard you stare at, not an agent that acts. Here's when each tool makes sense.

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ComparisonSurfer SEOContent OptimizationMarch 25, 2026·5 min read

Yeet SEO vs Surfer SEO: Content Optimization Compared

Both optimize content for search. One gives you a score. The other fixes your site.

Surfer SEO scores your content against competitors. Yeet SEO does that too, plus generates the content, submits it for indexing, and monitors it in AI answer engines.

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ComparisonFraseAI ContentContent IntelligenceMarch 25, 2026·5 min read

Yeet SEO vs Frase: AI Content Tools Head-to-Head

Frase pioneered AI content briefs. Here's how it compares to the full-stack approach.

Frase built the playbook for SERP-driven content briefs. Yeet SEO took that playbook and added autonomous optimization, indexing, rank tracking, and AEO.

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ComparisonSEMrushSEO SuiteMarch 25, 2026·5 min read

Yeet SEO vs SEMrush: Full Suite vs AI-Native Platform

SEMrush does everything. Yeet SEO does it autonomously.

SEMrush is the Swiss Army knife of digital marketing. But with 50+ tools comes complexity and cost. Here's where a focused, AI-native approach wins.

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Programmatic SEOSaaS StrategyAEOGrowthMarch 24, 2026·4 min read

What is Programmatic SEO? The 2026 Strategy for B2B SaaS

It's no longer just generating thousands of pages. It's structured data and entity-led strategy.

In 2026, programmatic SEO has evolved. Here is the modern strategy for B2B SaaS to capture high-intent long-tail traffic and AI citations.

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Programmatic SEOGrowthSaaSMarch 23, 2026·5 min read

The Math Behind the Moat: Why Programmatic SEO is Replacing the 10x Content Strategy in 2026

Why Programmatic SEO is Replacing the 10x Content Strategy in 2026

The new growth moat isn't writing one massive post for a head term. It's using Programmatic SEO (pSEO) to algorithmically generate thousands of highly specific, localized, or long-tail pages.

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Programmatic SEOTraditional SEOOrganic GrowthContent StrategyLong-TailMarch 19, 2026·7 min read

Programmatic SEO vs Traditional SEO: The Math Behind Scaling Organic Growth

How to combine both approaches for compounding organic growth

Organic search is a math problem. Traditional SEO tries to solve it with artisanal effort; programmatic SEO solves it with engineering. Here's how to combine them for compounding growth.

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AEOAI SearchStructured DataMarch 15, 2026·6 min read

What is AEO? Answer Engine Optimization for Developers

How to get cited by ChatGPT, Perplexity, and Google AI Overviews

AEO is how you get cited by ChatGPT, Perplexity, and Google AI Overviews — not just ranked on Google. Here's what it actually means and how to do it.

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IndexingGoogle Search ConsoleDeveloper ToolsMarch 15, 2026·5 min read

How to Get Your Pages Indexed by Google Fast

Stop waiting. Start controlling the process — from your terminal.

Google doesn't index your pages the moment you publish them. Here's how to stop waiting and start controlling the process — from the terminal.

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Programmatic SEOLong-tailNext.jsMarch 15, 2026·7 min read

Programmatic SEO: The Developer's Guide

How to generate thousands of targeted pages without building a slop machine

Programmatic SEO means generating hundreds of targeted pages from data instead of writing them one by one. Done right, it's a compounding traffic machine. Done wrong, it's a Google penalty waiting to happen.

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